Consumer Psychology and Behaviour Design Blog

3 things NOT to do in an interview

Molly Redgrove

Published on: 27/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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